Learn why brands sponsor and what they want, ROI, valuations and pricing, networking and meeting new sponsors, plus more in this impactful 90-minute seminar.

On our panel:

Julian Gill, CEO of Eibach Springs
Alan Cerwick, CEO of VP Racing
Dave Cole, Founder of King of the Hammers
Jason Smith, SEO of USAC Racing
Robert Wilson, Marketing Director of Sparco
Mark Beatty, Brand Director of Red Line Oil
JR Twedt, President of K1 RaceGear
Tristan Mundon, Strategic Marketing Manager of Rhino USA
Harry Gill, Sales Engineer of Eibach Springs
Jim Liaw, General Manager of PRI
Sara Riordan, Senior Performance Specialist of AWE-Tuning
Bill Tichenor, Corporate Director of Marketing of Holley
Scott Lukaitis, Director of Sales & Marketing of Engine Ice
Marty Fiolka, Promoter of Crandon Int’l Raceway
Cam Douglass, Director of Marketing of Optima Batteries
David Morton, SVP, Managing Director of Motorsports of Fifth Third Bank
Erica Sietsma, CEO of Autofluencer
Sara Oettinger, Marketing Manager of AMSOIL
Todd Robinson, Director of Sales & Marketing of Vision Wheel

2025 Performance Racing Industry

Sponsorship 101

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